The New Frontier For Pro Audio: Social Media

I have been approached numerous times over the last month for consultation on how best to include voice application and professional quality audio to Social Media projects. As many clients in this area are inexperienced in what they should be looking for, I thought it time to blast out some helpful tips on how to save time and money. It takes lots of talent and skill to be a professional voice over artist; honed from years of practice. A quality voice over artist will be able to emote many different moods to fit the script. They also need disciplined voice control and excellent enunciation. Trying to find the “perfect” voice and audio combination can be a difficult and time consuming task at best.

 How do I choose the perfect voice and why this is critical?

As with any social media strategy, goals identification is paramount. What is the end game to adding voice over and/or audio to your social media?  Synchronization of your voice talent to the skewed demographic for your product or service is vital.  For example, if it’s a car commercial for the latest model Corvette you’re going to want a voice that conveys energy,  enthusiasm and sportiness. if it’s an online demonstration for the latest legal services, you’ll need a clear, helpful, friendly but informative voice. Can you imagine anyone other than James Earl Jones as the voice of Darth Vader? Perfect casting!  Audio accounts for 38% of the total impact (55% visual), and ONLY 7% in the words you use, so it’s imperative to get the right tone!  If you can get both the visual and the auditory factors at the sweet point, 93% percent of your finished, is in place.

 What to expect from a pro?

So, you have chosen your “voice talent”. What should you expect? First and foremost: Excellent pre-production communication. A pro, opens the lines to ensure that; proper tonality, style, technical delivery and any other ideas or requirements the client may have are discussed and met. Better still, I try to make helpful suggestions where I see fit. These are usually greatly appreciated, in that they are things generally not thought of. Spec or demo reads that have final client approval are a must, but I also offer to make changes if necessary, even once a final version has been given the “green light”. A pro, will “under promise and over deliver.” 

 Should I get approval from stakeholders?

If you work with outside clients, it’s often a good idea to get their approval of the talent you’ve selected. Clients usually appreciate this gesture and this way you know they’ll be happy with the results.

 Why include Voice Over and Audio?

Including voice over/audio will drive more traffic to your website and focus more attention on your social Media projects. Today, clients are hyper-tuned to the newest of innovations in online media, such as G+ Hangouts, Skypecasting, webinars, podcasts and live event streaming. Branding online presence with audio through these channels is sure to bring results.

A clear part of your initial strategy should include maximizing your marketing dollar. Production costs can be restrictive when it comes to creating traditional media marketing. Investing in a professional voice actor or actress can be a cost-effective way to increase the impact of your on-line and Social Media marketing efforts.

If you have any questions about audio architecture or sound design, reach out. You can find me all over the place.

About the author

Dave Reynolds is a Professional Voice Over Actor, Sound Designer and Audio Architect Living on Vancouver Island, British Columbia and Has Provided Voice Talent for Thousands of Projects and Advertisements Since 1980. He also dabbles in Social Media. More about me here. Tweet me @thedavereynolds!
9 Responses
  1. Please give me a reply, thank you! C.G INC located in putian, China, with complete system of designing, developing and production. Our main business is jordans shoes.shoes department, are making shoes for ladies, men, and children, with good quantity and competitive prie.please kindly check our sells offer, you may find many good shoes. Main shoes:jordan shoes,nike air max ,gucci ,lv shoes sport shoes, sneaker, snow shoes, skateboard shoes, Material: Leather, PU, canvas, suede, etc.

  2. The metal chain and Buckle buckle are the iconic elements of the Sylvie handbag. They are semi-inlaid in the splicing groove in the center of the flap. The process of fine cutting and polishing makes the chain look particularly shining. The bottom is inlaid with metal feet to prevent friction and scratches on the bottom. The angle on both sides can open the bag to about 40°, which makes it easy to enter the contents of the package and avoid tilting. There is a flat inner pocket on the back for storing thin and light items such as cards. Like the editor’s sharing, welcome to comment, bookmark, and like three consecutive times. I believe people who know luxury bags are no strangers to the Gucci brand! Gucci is an Italian fashion luxury brand. Friends who have experience in bag recycling generally know that the purchase price of bags is not cheap, and ordinary people have considered them for a long time. Can the brand-new Bacchus bag be recycled? Where can I recycle at a high price?

  3. It is reported that the new Air Jordan 1 High OG “Bordeaux” will be on sale on November 20th, priced at $170. Friends who like it may wish to pay more attention, and we will continue to pay attention and bring follow-up reports as soon as possible.

Leave a Reply